Social Media Management

Platform: Instagram, Facebook
Voice: Clean, confident, “car-culture cool”

Detail Masters FL is a premium auto detailing service based in Florida, focused on quality, luxury, and customer satisfaction. They needed a stronger, more consistent social media voice that matched the sharpness of their work and appealed to a style-conscious, car-loving audience. My Role:
Over the course of several months, I developed short-form Instagram copy that married slick visuals with snappy, confident language. The goal was to drive engagement, convey professionalism, and align with the clean, cool aesthetic of the brand.

What I Did:

• Created a bold, slightly playful tone of voice that emphasized precision, pride, and culture.

• Wrote over 50+ captions optimized for car detailers, using hashtags and location tagging best practices.

• Collaborated with the client to build a caption bank that could be used across carousels, reels, and stories.

• Integrated subtle calls-to-action that increased bookings through Instagram DMs.

Results:

✦ Increased IG engagement by 27% over 3 months
✦ Helped the brand feel more "premium" without sounding corporate
✦ Received consistent positive feedback from followers on voice + captions